Due North does home improvement across the Twin Cities — roofing, siding, windows and chimney work outside, flooring, tile and painting inside — and buys houses as-is.
Most contractor sites bury the quote form at the bottom of the page. Here it sits beside the headline, above the fold, and it is the same form on every service page.
Each trade has its own page rather than sharing one general services list, so somebody searching for chimney repair lands on chimney repair. The theme is custom, built for this site only.