BorderLines Pavement Maintenance works across the Twin Cities north metro — asphalt repair, sealcoating, crack sealing, pavement marking, sweeping and snow management, for commercial properties and residential driveways alike.
The site they were replacing was built in Concrete5 around 2015. A full crawl of it found 252 pages, 171 of them near-identical city pages generated for search.
The rebuild is a custom WordPress theme — no page builder, no plugin stack. The layouts are PHP templates, so there is nothing to keep licensed or patched. The work is organized the way the company actually sells it: residential, commercial and snow management, each with its own service pages and its own estimate form.
Before launch we mapped every one of those 252 old URLs to its new home, so the 171 city pages fold into their service-area landing pages instead of turning into dead ends. The site went live on 30 August 2026.